The firm should submit a written statement of not more than 1000 words that:
- Demonstrates innovation and expertise in setting up member communication strategies
- Demonstrates how its member communication strategies provide value for money to clients
- Demonstrates how its member communication strategies achieve employee engagement with benefits
- Shows how it maintains consistency of service to its clients
The form should be completed by an individual holding at least director or principal level.
The firm should also submit in not more than 500 words a case study of a member communication strategy it has put in place, giving evidence of how the strategy has met the objectives of the employer, including, where appropriate, evidence showing that those objectives have been met. The member communication strategy can be in relation to any form of employee benefit.
The member communication strategy must have been put in place or significantly updated in the 12 months prior to the closing date for entries. Judges will take into account the socio-economic profile of the client employer’s workforce when ranking entries. The case study submission will be given greater weight by the judges if it is signed by an executive from the HR department of the employer or by a senior manager of the employer. The firm may attach the advice summary that was sent to the employer at the time the advice was given.